Find businesses that need you. Prove it in four minutes.
Search any local market for businesses with no website, a neglected one, or thin proof online. Then hand them a scored assessment of exactly what it is costing them, with your logo on it.
- weighted checks per site
- 38weighted checks per site
- pages crawled per scan
- 150pages crawled per scan
- scored categories
- 6scored categories
- Technical8.5 / 12
- Trust & Credibility8.2 / 24
- SEO14.8 / 18
- Conversion13.4 / 28
- Content & Clarity4.8 / 8
- Design & Usability5.5 / 10
Top issue. No visible credentials, no mention of being licensed, insured, bonded, or certified anywhere across 14 crawled pages.
Three steps, and you are on the phone.
The hard part of selling web work was never the report. It was finding someone worth writing one for.
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How it works, end to end
- 1. Search a trade and a suburb in Lead Finder, results come back scored
- 2. Save two prospects, hit Assess on the one with no website
- 3. Report lands: score, categories, top three issues, evidence
- 4. Download the branded PDF and open the build brief
- 1
Find who is worth calling
Search by trade and area. Every business comes back scored on how much there is to sell: a busy trade with no website ranks highest, a well-reviewed one with a sharp site ranks lowest, and each score shows its reasoning.
- 2
Prove the problem
One click assesses their site against 38 weighted checks across six categories. Every finding carries the exact thing we measured (the matched text, the URL, the count), so it holds when someone pushes back.
- 3
Walk in holding the answer
A branded PDF with your logo, a shareable client link, and an AI build brief that turns the findings into a paste-ready spec for the rebuild you are selling.
Inside the app
Lead Finder
Search a local market by trade and suburb. Filter to businesses with no website at all, cap the review count to find the ones still building a reputation, and set a minimum rating so you are pitching businesses that actually deliver. Save the ones worth calling and pull their published email address.
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Lead Finder: search to saved prospect
- 1. Type a trade and a suburb, choose 'No website only'
- 2. Results sorted by opportunity score with reasoning under each
- 3. Save a prospect, then Find email
The assessment
Six categories weighted by what actually produces enquiries: trust and conversion carry more than half the score, because a fast site nobody trusts still does not ring the phone. Where a check cannot run, the report says so instead of guessing.
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A report, top to bottom
- 1. Score counts up, category rules fill
- 2. Scroll the priority issues and the evidence behind one
- 3. Open a recommendation showing the sales framing
Your brand, not ours
Logo, favicon, two brand colours, booking link, and contact details on every report and PDF. From the Pro plan you can remove our name entirely, so the prospect has no idea which tool produced it.
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Branding applied to a live report
- 1. Upload a logo and set the accent colour
- 2. The preview updates as you type
- 3. Open the PDF showing the same branding
The lead-capture widget
One script tag puts the scanner on your own website. Visitors enter their address, leave an email, and see their score and top three issues, never the fixes. Those are what they call you about. Available from the Pro plan, and with our credit line removed on Agency.
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The widget on an agency site
- 1. Paste the embed code, widget appears
- 2. A visitor runs a scan and leaves an email
- 3. The lead lands in the dashboard with their score
Six categories, weighted by what produces enquiries.
Technical
Can influence mobile friction, patience, and completion of key actions. 6 checks, including mobile page speed.
12/100Trust & Credibility
Influences whether first-time visitors feel comfortable reaching out. 7 checks, including licensed / insured / certified.
24/100SEO
Affects how easily local customers can find the business online. 8 checks, including page titles.
18/100Conversion
Directly affects calls, quote requests, and booked appointments. 6 checks, including primary call-to-action.
28/100Content & Clarity
Determines whether a visitor understands the offer within seconds. 5 checks, including service descriptions.
8/100Design & Usability
Shapes whether the business looks current and whether the site is usable on a phone. 6 checks, including mobile layout.
10/100
A finding you can't defend is worse than no finding.
Every finding shows its working
We quote the matched text, the URL, and the count behind each result. When a prospect says “that's not true”, you open the evidence section and it is.
We say when we could not measure
Where a check cannot run, the report says so and scores it neutrally. Nothing is invented to fill a slot, which is why the rest of the numbers get believed.
Real mobile speed, not a guess
Every scan pulls Google PageSpeed Insights for mobile and desktop: performance, LCP, CLS, INP. Measured, and arguable with Google rather than with you.
The build brief refuses to invent proof
Asked to improve trust signals, an AI builder will happily write “Licensed and insured, 500+ five-star reviews” for a business that is neither. Ours forbids it and returns marked placeholders instead.
Questions worth asking first
- Do I need my own list of prospects?
- No. Lead Finder searches any local market for you and scores what it finds. Bring a list if you have one (bulk CSV upload is on the Agency plan).
- How long does a scan take?
- Two to four minutes for a full site. The report updates live while it runs.
- Can the prospect tell it came from a tool?
- Not on Pro or Agency. Your logo, colours, and contact details replace ours everywhere, and on Agency our name never appears.
- What if a site blocks the scan?
- It fails honestly and the scan credit is returned. We would rather tell you a site could not be read than invent a score for it.
Your next client already has a website problem.
Create an account and run your first assessment in the next five minutes.
Start closing clients