Pick the tier that matches how often you pitch.

Every plan runs the same 38-check engine and the same Lead Finder. What changes is volume, branding, and how much of it you can automate.

Monthly YearlySave 17%

Pay for a year and two months are free.

Starter

For freelancers finding and pitching their first clients.

$29/month

Or $290 a year and save $58.

website reports / month

1,000

leads found / month

Trial includes 10 reports and 100 leads. The full plan starts with your first payment.

Lead Finder
Search any trade in any town and get local businesses ranked by how much they need a new or better website.
Contact email finder
Pulls the email addresses a business publishes on its own website, so you know who to contact.
Full website reports, up to 30 pages
Scores a site on trust, conversion, SEO, speed, content, and design, with the exact fix and the proof behind every issue.
Two PDFs for every report
A client copy that shows what is costing them enquiries without giving away the fixes, and a full working copy for you.
Part white-labelled reports
Your logo, business name, and contact details on the report and both PDFs. A small credit line to us stays in the footer.
10 AI website builder briefs a month
Turns a prospect's report into a ready-to-paste brief for tools like Lovable, v0, or Cursor, so you can mock up their new site in minutes.
Sales pipeline and call scripts
Track every prospect from first call to signed, with a call script based on what their report found and notes on every call.

Fully white-labelled reports
Shareable client report links
Outreach to prospects
Proposals clients accept online
Website lead-capture widget
Bulk scanning, API, and lead export

Pro

Most chosen

For agencies pitching every week under their own brand.

$59/month

Or $590 a year and save $118.

300

website reports / month

5,000

leads found / month

Trial includes 10 reports and 100 leads. The full plan starts with your first payment.

Everything in Starter, plus:

Deeper reports, up to 80 pages
Checks more of each website, so larger sites are assessed properly.
Fully white-labelled reports
Adds your colours, favicon, booking link, and your own disclaimer, and removes our name from reports entirely.
Unlimited AI website builder briefs
No monthly cap, so every prospect can be shown what their new site could look like.
Shareable client report links
Send a prospect a private link to their branded report instead of an attachment. Switch it off any time.
Outreach to prospects
Pick prospects on your pipeline and get a message drafted for each, from their report or, with no website, their Google listing. Emails go out for you; texts and calls go from your phone.
Proposals from any report
One click drafts a proposal from what the report found, with your prices. Send it as a link, and the business accepts it online.
Lead-capture widget for your website
Visitors check their own site on your website and see their score. You get their email and the full report, with a small credit line under the widget.

White-labelled lead widget
Bulk scanning from a spreadsheet
API access and lead export

Agency

For teams that want leads coming to them, at volume.

$129/month

Or $1,290 a year and save $258.

1,000

website reports / month

15,000

leads found / month

Trial includes 10 reports and 100 leads. The full plan starts with your first payment.

Everything in Pro, plus:

Deepest reports, up to 150 pages
Room for large sites with many service and location pages.
White-labelled lead widget
The same lead-capture widget as Pro, with our credit line removed, so it reads as part of your own website.
Bulk scanning from a spreadsheet
Upload a CSV of prospect websites and every one is assessed in the background.
Export your leads to CSV
Download every saved prospect with contact details, opportunity score, and stage, ready to import into your CRM.
API access
Run assessments and pull reports from your own tools and automations.

Compare the plans

Every line, side by side. The note under each one says what it actually does.

Feature	Starter	Pro	Agency
MonthlyBilled every month. Cancel any time.	$29 / month	$59 / month	$129 / month
YearlyBilled once a year. Two months cheaper than paying monthly.	$290 / year, saves $58	$590 / year, saves $118	$1,290 / year, saves $258
Website reportsFull assessments of a site, scored across six areas.	50 / month	300 / month	1,000 / month
Pages checked per siteHow deep each crawl goes before it stops.	Up to 30	Up to 80	Up to 150
Lead Finder resultsLocal businesses returned by a search, ranked by opportunity.	1,000 / month	5,000 / month	15,000 / month
Contact email finderEmail addresses a business publishes on its own website.	Included	Included	Included
Pipeline, call scripts, and dashboardTrack prospects from first call to signed, with a script for each.	Included	Included	Included
Client and working PDFsOne copy safe to send, one with every fix and call note.	Included	Included	Included
Report brandingWhose name and look the report carries.	Your logo, our credit line	Fully white-labelled	Fully white-labelled
AI website builder briefsA report turned into a paste-ready brief for Lovable, v0, or Cursor.	10 / month	Unlimited	Unlimited
Shareable client report linksA private link to the branded report instead of an attachment.	Not included	Included	Included
OutreachMessages to pipeline prospects, drafted from their report or Google listing. Email sent for you; text and call from your phone.	Not included	300 automatic emails a month	1,000 automatic emails a month
ProposalsDrafted from a report with your prices, sent as a link the business accepts online.	Not included	Included	Included
Live AI visibility checksAsk an AI assistant, with web search, who it recommends for the trade in the area, and keep its answers on the report.	5 a month	30 a month	100 a month
Lead-capture widgetThe scanner on your own website, capturing the visitor as a lead.	Not included	With our credit line	White-labelled
Bulk scanning from a spreadsheetUpload a CSV of prospect websites and assess them in the background.	Not included	Not included	Included
Export leads to CSVSaved prospects with contact details and stage, ready for a CRM.	Not included	Not included	Included
API accessRun assessments and pull reports from your own tools.	Not included	Not included	Included

Starter

Monthly: $29 / month
Yearly: $290 / year, saves $58
Website reports: 50 / month
Pages checked per site: Up to 30
Lead Finder results: 1,000 / month
Contact email finder: Included
Pipeline, call scripts, and dashboard: Included
Client and working PDFs: Included
Report branding: Your logo, our credit line
AI website builder briefs: 10 / month
Shareable client report links: Not included
Outreach: Not included
Proposals: Not included
Live AI visibility checks: 5 a month
Lead-capture widget: Not included
Bulk scanning from a spreadsheet: Not included
Export leads to CSV: Not included
API access: Not included

Pro

Monthly: $59 / month
Yearly: $590 / year, saves $118
Website reports: 300 / month
Pages checked per site: Up to 80
Lead Finder results: 5,000 / month
Contact email finder: Included
Pipeline, call scripts, and dashboard: Included
Client and working PDFs: Included
Report branding: Fully white-labelled
AI website builder briefs: Unlimited
Shareable client report links: Included
Outreach: 300 automatic emails a month
Proposals: Included
Live AI visibility checks: 30 a month
Lead-capture widget: With our credit line
Bulk scanning from a spreadsheet: Not included
Export leads to CSV: Not included
API access: Not included

Agency

Monthly: $129 / month
Yearly: $1,290 / year, saves $258
Website reports: 1,000 / month
Pages checked per site: Up to 150
Lead Finder results: 15,000 / month
Contact email finder: Included
Pipeline, call scripts, and dashboard: Included
Client and working PDFs: Included
Report branding: Fully white-labelled
AI website builder briefs: Unlimited
Shareable client report links: Included
Outreach: 1,000 automatic emails a month
Proposals: Included
Live AI visibility checks: 100 a month
Lead-capture widget: White-labelled
Bulk scanning from a spreadsheet: Included
Export leads to CSV: Included
API access: Included

What the free scan already gives you

The overall score, all six category scores, every issue headline with its status, the three priority issues, link health, and one complete worked recommendation, including its sales framing, plus 20 Lead Finder results and the pipeline. Paying unlocks the remaining recommendations, the fix and evidence behind every check, the full crawl record, the client and working PDFs, the contact email finder, and the AI website builder brief (10 a month on Starter, unlimited above it).

Questions people ask before subscribing

Do I have to take the trial?: No. Every tier has a second button to subscribe straight away. The trial exists so you can check the reports are good before paying, not as a hurdle.
What does the trial include?: Every feature of the plan you choose, with 10 website reports and 100 Lead Finder results to try it on. That is a proper week of prospecting. Your plan's full monthly allowance starts with your first payment, and nothing you used in the trial counts against it. CSV export opens once you have paid.
What happens after the 7 days?: The plan you chose begins billing at its normal price. Cancel any time before the trial ends from the billing page and nothing is charged.
Do you need my card for the trial?: Yes. It keeps trial abuse down and means nothing breaks the moment the trial converts. You can cancel in two clicks.
Can I get a refund?: The free trial is there so you can judge the reports before paying, and you can cancel at any time so nothing further is charged. Paddle, our reseller, handles refunds: a request within 14 days of your first payment may be refunded at its discretion through paddle.net. Renewal payments are not refunded, and refunds are refused for abuse, such as using a plan's allowance and then asking for the payment back. Full details are in the terms.
Is paying yearly cheaper?: Yes. A year up front costs ten months rather than twelve, so Starter is $290 instead of $348. Same features and same monthly allowances either way, and the 7-day trial applies to both.
Can I change plans later?: Any time, from this page. The change takes effect straight away and is prorated: moving up charges the difference for the rest of the period, and moving down credits it against your next bill. During the free trial nothing is charged: the plan you are on when it ends is the one billed. Switching between monthly and yearly works the same way.
What counts as a lead?: Each business Lead Finder returns in a search counts as one, whether or not you save it. Assessing a lead's website uses one report from your monthly allowance.
What counts as one scan?: One website, however many pages we crawl on it. A scan that fails (a site that blocks automated visitors, say) does not count and the credit is returned.
Can I put my own branding on the reports?: On Pro and Agency. Your logo, favicon, two brand colours, booking link, and contact details replace ours on the report, the client link, and both PDFs, and you can remove our name entirely.